Helping brands find their marketing mojo.

Helping brands find their marketing mojo.

 
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We're an independent brand invigoration company.

We operate at the crossroads of people, brands and culture to deliver fresh insights, clear thinking and actionable growth ideas.

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Culture

Today, more than ever, brands need to be constantly evolving or they'll get left behind. To make their way in today's competitive marketplace requires being relentless about remaining relevant. We help brand strategies stay in-tune with the changing cultural context.

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People

We help brand teams get up close and personal with the needs, desires and expectations of those they seek to serve. Finding creative ways to watch real life behaviour unfold and dig deeper to unlock the emotional triggers that brands need to know about to grow.

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Brands

A brand is what it does. Leading brands are clear about their purpose and consistently act with conviction. We help unlock a brand's growth potential, clarifying positioning, identifying opportunities and inspiring strategic brand expression and action.

Inspiring growth ideas and invigorating brand plans.

 
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What drives us?

 Helping brands connect with those they seek to serve in a fast moving world.

Today we’re all bombarded with brand messages, attention spans are shrinking, distractions are multiplying and expectations are rising...

Meanwhile brand managers grapple with greater complexity, increasing competition and the constant pressure to deliver more and more, with less and less.

This is where we come in.

BrandTonic are nimble, brand strategists and insight specialists with the expertise to tackle tricky marketing and insight challenges, large and small.

We help brand managers cut through the complex, forge new insight connections and inspire impactful brand actions.

We help give brand plans a boost!

 
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What we do

We collaborate with clients and agency partners to help crack brand strategy and insight challenges across the brand planning process.

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IDENTIFYING GROWTH OPPORTUNITIES

Insight mining of primary and secondary sources

Consumer & shopper needs and behaviours

Consumer journeys & user experience

Cultural audits & springboards (semiotics)

Market segmentation

Portfolio planning & architecture strategy

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CREATING POSITIONING & ACTIVATION PLANS

Brand purpose &  character creation

CVP development

Brand experience optimisation

Brand story activation

Strategic workshop facilitation

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     LEADING INNOVATION & CO-CREATION

Ideation facilitation & speedy co-creation

NPD concept creation &  optimization

Opportunity platform development

Name generation

Product, service & pack development

 
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OPTIMIZING BRAND EXPRESSION & MESSAGING

'Big idea' development

Communications & messaging optimisation

Packaging design briefs

Connection receptivity

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BRAND MARKETING TRAINING

Insight into action

Brand planning

Purposeful Positioning

Brand Character & Activation planning

Creative Facilitation

Concept Writing